We use strategic design to make services, brands, and products for a fairer world
We use strategic design to make services, brands, and products for a fairer world
Introducing Daybreak — a new accelerator for impactful innovation ideas.
Access $160,000 of in-kind innovation and design services to bring your idea to life.
EOI’s open now for re-imagining care
We lead human-centred design processes to unearth insights, spark new thinking, and prototype opportunities for change
We activate change through the craft of experience design and the development of smart, accessible technology
Today is a purpose-first design company, built for impact. We believe the world would be a better place if we lived in fairer societies, free of inequality; supported by smarter, sustainable, more thoughtful systems. Learn more about our purpose.
We're proud to be certified as a B Corporation, and have been since its initial launch in Australia in 2013. B Corp certification requires businesses to meet a high social, ethical and environmental standards. We have also committed to B Corp's NetZero2030 initiative, reducing net carbon emissions to zero by 2030.
Tomorrow is a fortnightly newsletter with views and news for change makers in the purpose sector. Sign up to get the latest updates and invitations to exclusive events delivered to your inbox.
An accelerator for impactful
innovation ideas
We’re supporting social enterprises and not-for-profits to bring innovative new ideas to life, with access to $160,000 of in-kind support.
Expressions of interest are now open to organisations with new ideas that create smarter and more human ways to care for those who need it most.
‘Care’ here is open to all forms of care—it might be aged care, mental health care, disability care, or other forms of care.
We’re looking to support early-stage ideas that;
Organisation Type
This program is open to any Australian based charity, not-for-profit, or social enterprise*.
Co-funding Commitment
We are asking for co-funding to assure a shared commitment. We ask for a 20% contribution for a total project cost of up to $200,000. As a maximum, we will provide $160,000 of in-kind services, and the successful applicant will provide $40,000.
Project Collaboration
The project will likely run over three to four months from July 2021. As a minimum, we ask for at least a single member of your team to be available for two days a week to support the project. We value genuine partnership, so we would welcome more involvement.
Evaluation criteria
We are seeking to make a positive impact; our evaluation is based on four criteria.
Successful applicants will have access to $160,000 worth of strategic design services.
Today will work in close partnership with a team of representatives from your organisation on a four-month project that will bring your idea to life.
Depending on the best way to tackle the opportunity area, we might;
Why this program, and where to next?
We are a company that measures our success by the social and environmental impact we make in the world.
Over the years, we’ve supported many organisations through pro-bono contributions. So far, this has been ad-hoc, based on conversations and opportunities along the way.
We want to be more targeted in our efforts through our Daybreak program, providing substantial support for a chosen idea. Future rounds of the program will focus on different impact areas aligned with our impact goals.
This is our first attempt at running such a program, and we’d love to hear any feedback you have on how we might develop the program in the future. If you have any suggestions, reach out to daybreak@today.design.
*We use this definition for a Social Enterprise - a business that exists to deliver a measurable social, cultural or environmental impact. It derives most of its revenue from trading, and it reinvests a significant proportion of its profit in furthering its mission.
Tomorrow is a fortnightly newsletter with views and news for change makers in the purpose sector. Sign up to get the latest updates and invitations to exclusive events delivered to your inbox.
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