Design and technology for a better tomorrow

We use strategic design to make services, brands, and products for a fairer world

Daybreak

Introducing Daybreak — a new accelerator for impactful innovation ideas.

Access $160,000 of in-kind innovation and design services to bring your idea to life.

EOI’s open now for re-imagining care

Featured work

Browse all work

Service design to keep First Nations families and communities together with Office of the Children's Guardian

See case study

A digital service that turns complaints into action with Victorian Ombudsman

See case study

Design thinking

We lead human-centred design processes to unearth insights, spark new thinking, and prototype opportunities for change

Design doing

We activate change through the craft of experience design and the development of smart, accessible technology

Services

Business case development
Business model innovation
CX strategy
Digital strategy
Innovation consulting
Impact measurement
Impact strategy
Strategic foresight
Strategic innovation
Trends analysis and reporting

Purpose

Today is a purpose-first design company, built for impact. We believe the world would be a better place if we lived in fairer societies, free of inequality; supported by smarter, sustainable, more thoughtful systems. Learn more about our purpose.

We're proud to be certified as a B Corporation, and have been since its initial launch in Australia in 2013. B Corp certification requires businesses to meet a high social, ethical and environmental standards. We have also committed to B Corp's NetZero2030 initiative, reducing net carbon emissions to zero by 2030.

Client partners

Aboriginal Carbon Foundation
Arts Access Victoria
Australian Conservation Foundation
Australian Council for International Development
Australian Indigenous Doctors' Association
Australians Together
Australian Volunteers Program
Beyond the Orphanage
Brotherhood of St Laurence
CARE Australia
Centre for Sustainability Leadership
Commission for Children and Young People
Diabetes Victoria
Domestic Violence Service Management
Down Syndrome Victoria
Expression Australia
Foundation for Young Australians (FYA)
Gippslandia
Go Gentle Australia
Good Shepherd Microfinance
Heart Foundation
Infoxchange
Justice Connect
Kanyirninpa Jukurrpa
Key Assets
Last Straw
Lifeline
Melbourne City Mission
Merri Health
Minus18
Missing Persons Advocacy Network
Nature Conservancy Australia
Neami National
North Eastern Melbourne Integrated Cancer Service (NEMICS)
NYP Womens Council (Tjanpi Desert Weavers)
One Girl
Our Watch
Oxfam Australia
PGA of Australia
Professional Individualised Care
Resilient Youth Australia
Safe Steps
Social Ventures Australia
St Mary's House of Welcome
Summer Foundation
TAG Health
Taronga Zoo
The Benevolent Society
The Life You Can Save Foundation
Uniting Age Well
Victoria Aboriginal Children and Young People's Alliance
Victorian Aboriginal Community Controlled Health Organisation
WaterAid
Women's Information Referral Exchange (WIRE)
World Vision Australia
Wyndham Community & Education Centre
YMCA Australia
Youth Affairs Council Victoria

Penny McVey

Delivery Lead

As a Delivery Lead, Penny champions the details, helping to make complex projects simple while overseeing them through to delivery.

Penny has over 12 years’ experience in client service, stakeholder management and project delivery within the design and communication industries.

Penny has run a wide range of projects for clients ranging from nbnco to Victoria’s Department of Health and Human Services, and substantial projects for NAB. She was key to the reimagining of Xero.com, delivering a flexible and well-designed user experience. Penny also led a Premier’s Design Award-winning project for The Foundation of Young Australians which helped open pathways for job seekers.

Penny has a knack for staying cool in tight situations and artfully negotiating curveballs. She’s well-versed in agile delivery, with strong experience across user research, digital production and all flavours of design.

Back to home