Sam leads a wide range of strategy projects from social change programs and organisational transformation, through to brand positioning, evaluation, and digital marketing.

He heads up the strategy team at Today and oversees the strategic direction of Today’s projects. A couple of his projects include Speckle, an ethical lending platform and 2018 Good Design Award winner, and Study Melbourne’s Unlock Melbourne app which helps students discover and stay safe in the city. He's been a leading force for clients working in government, not-for-profits, major global brands and startups.

A passionate believer in the power of ambitious and creative thinking, Sam has a knack for making the complex simple. Utilising developmental evaluation, he applies his unique skillset to hone in on new ways of considering the global challenges we face every day.